Bold Insight was approached by a client to assess how easily a new branding language was to understand when applied to multiple lines of medication cartons. The cartons contained a variety of medications, different doses, and different injection methods. The purpose of the study was to ensure that pharmacists, pharmacy technicians, and the general population could differentiate between the cartons. Each participant was asked to retrieve three cartons from a refrigerator in the test room based on prescription information. General population participants were also asked knowledge assessment questions to gauge how effective the additional text on the cartons was for non-clinical users. Results from this research led to design changes related to text placement, font size/weight, and visual indicators of device quantity.